A Legacy of Refined Hospitality

Blending timeless elegance with modern luxury to create a stay that feels both indulgent and welcoming.

A distinct hospitality model for a discerning world

A long, white sofa with black and white striped and plain white throw pillows. In front of the sofa is a decorative table with a silver elephant sculpture. The background features arch-shaped windows and a series of chandeliers hanging from a vaulted ceiling with a neutral color palette.

Roise Hotels stands apart in the Middle East and Africa through its refined third-party franchise and management hospitality model, tailored for owners and investors seeking strategic alignment with world-class brands.

Luxury hotel lobby featuring a grand chandelier hanging from a circular recessed ceiling, golden accents, marble columns, a decorative sculpture of a winged figure behind a velvet rope barrier, and reception staff standing at the front desk.

Our Philosophy

We believe high-end hospitality is not defined by perfection, but by responsibility, awareness, and the disciplined ability to safeguard the guest experience consistently. This philosophy informs every decision we make—operationally, commercially, and culturally.

Our philosophy is shaped by an Experience Promise mindset—one that extends far beyond product development. In true luxury hospitality, discretion outweighs design, and restraint is as powerful as opulence.

What makes us exceptional

A smiling man with glasses, a beard, and traditional Middle Eastern attire, including a white thobe and a head covering with a black agal.

SULTAN HAREB AL FALAHI

CHAIRMAN

Black and white portrait of a man wearing dark sunglasses, a suit, a white shirt, and a patterned pocket square.

RICHARD A. JAOUDE

CEO

Black and white portrait of a woman with long wavy hair, wearing a t-shirt, smiling at the camera, against a plain light background.

LORRI COOGAN

Assets Business Development

Black and white portrait of a smiling man wearing glasses, a striped shirt, and a dark blazer.

THIERRY SEYS

TECH SERVICES ASSISTANCE

A professional woman with short dark hair in a black pinstripe blazer, smiling with arms crossed, against a plain background.

ANA ROSE TAN

PARTNERSHIP MANAGER